In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. To learn more about our programs, pricing options and customization, click the Choices tab. Better together fits the bill when you combine a Digital Platform with the Textbook or eBook. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes.
McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. Auto-graded assignments in Connect Marketing include iSeeIt! Auto-graded assignments in Connect Marketing include iSeeIt! This binder-ready, loose-leaf version includes free shipping. MyCommunicationLab is an integral part of the DeVito program. With a focus on skill-building, this text helps today's students understand how to master interpersonal communication and relationship skills in every area of their personal, social, and professional lives. Along with the authors' conversational style, these features make the text accessible and relatable for students, who will come away with a deep understanding of small group communication and the positive impact they can make through effective interactions.
This Book a la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalized their book by incorporating their own notes and taking the portion of the book they need to class - all at a fraction of the bound book price. Select how you study best and save with our bundles. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. While introducing the basic principles of public speaking, interpersonal communication and group communication, the text stresses communication competence by constantly applying a solid theoretical foundation through everyday and relevant communication examples, thought-provoking questions, and boxed features. Engage Students--Discussions focus on real-life topics to keep students engaged in the material. Empower students to accelerate their progress with MindTap.
Here's how: Personalize Learning--MyCommunicationLab is online learning. Stern Award for high-impact research on interorganizational issues. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. A subscription to Connect includes the following: - SmartBook R - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
He has taught at many institutions, and he has received several teaching awards and the N. MindTap is the digital learning solution for the introduction to business course that helps instructors engage and transform you into a critical thinker. Use the Progress app to track your performance in relation to other students. Seller Inventory dp9781259573538 Book Description McGraw-Hill Education, United States, 2016. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
Support Instructors--A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need. Access to this product is valid for 6 months of usage. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. MindTap is the digital learning solution for the introduction to business course that helps instructors engage and transform you into a critical thinker.
This bundle contains a loose-leaf version of Foundations of Marketing, 8th Edition, and access to MindTap Marketing for 1 term 6 months. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.
Description Students save money when purchasing bundled products. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. Subscribe to Cengage Unlimited and save on your studies this semester. Support Instructors-- A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need.
He is a two-time recipient of the Louis W. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment. The outcome-driven application helps you challenge every student, build their understanding of how to manage online and offline marketing strategies, and empower them to be unstoppable. It provides the most thorough treatment of the basics of interviewing, including the complex interpersonal communication process, types and uses of questions, and the structuring of interviews from opening to closing. Choose this option if your instructor will require Connect to be used in the course. MindTap helps you learn on your terms.